Flatout Bears

THE BRAND

Congratulations to FLATOUTbears, the winner of the Australian Women's Weekly Favourite Toy of 2011. Soft, cuddly and flat, the FLATOUTbears are as natural as it gets, made of 100% pure Australian sheepskin.  It is no wonder the FLATOUTbear has a star studded fan base including Princess Mary of Denmark, Brooke Shields, Jennifer Garner and Hugh Jackman. Sarah Jessica Parker termed the FLATOUTbear "charming and adorable".  The FLATOUTbear is now seen in the world’s most fabulous stores such as Barneys, New York; Paul Smith, London and Le Bon Marche, Paris.