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About Us

the nest
The Nest
Cooma NSW

At birdsnest, we like to think of ourselves as your Wardrobe Wingbirds and our vision has always been to empower women. This along with growing and supporting our team of 150, 85% of whom are women, has always been at the heart of our business based in the country town of Cooma in the Snowy Mountains of NSW.

Over 85,000 women have told us about their body shape, favourite colours, their lifestyle and other elements that are important to them in creating the perfect wardrobe. We have responded by designing nine of our very own in-house labels or ‘bird brands’ to address those needs. Our range now consists of a mix of our exclusive styles and carefully curated pieces from our favourite brands and suppliers which we hope you’ll love. We strive to provide an inclusive size range wherever possible, with some styles available from 8-24. We want your experience with birdsnest to be like shopping with your flock. A place where we can help solve your wardrobe dilemmas or just have fun indulging in some retail therapy!

birdsnest experiences

birdsnest is known for its unique online store that services the wardrobes and boosts inner confidence of women across Australia and beyond. We have also established a range of unique experiences located in our home town of Cooma, NSW.

Our birdsnest store is teeming with a curated selection of our latest items which are merchandised weekly with our instore customers in mind. Located in Cooma, New South Wales.

We host a wide range of fun and exciting events at our Cooma HQ. From preloved markets to fashion parades - make sure to check our birdie event calendar and don’t miss a thing!

Plan a getaway & spend a few nights at our renovated luxe accommodation. With packages available, upgrade your stay to include a unique shopping experience or tour at our nearby HQ.


It all began when founder and ‘Big bird’, Jane Cay, fell in love with a farmer named Oli and married in 2000, and her dreams of running her very own online store from the country started to become a reality. Jane’s vision was to provide something unique and inspire confidence in women like no other online store had yet delivered and it had to look world class. So, in combining her love for fashion, IT and all things girly - birdsnest was born.

Our mission is to solve women’s wardrobe dilemmas by providing personalised styling advice, express delivery, styled outfit inspiration, above-and-beyond customer service, nohassle ‘lifetime’ returns and a vast and inclusive range of brands and sizes for all body shapes. Nearly 10 years after launching online, we’re still finding ways to create a unique online shopping experience built around helping our customers find their own style. The ability to shop by body shape, colour, Australian made, natural fibres, preloved, personality and occasion, as well as being able to create your own style profile, receive personalised style recommendations, view items on a diverse range of model sizes and upgrade to a birdsnest changeroom is really just the tip of the iceberg!

Our Labels

Created and evolved by what our amazing customers have told us over the years, our range of in-house labels now consist of nine 'bird brands', each with their own style personality, ranging from bohemian to bold & playful and after-five glam. With new collections dropping every season, there's so much to love and certainly something for #everyBODY. To help you get to know each brand a little better and find your perfect match, we've provided a summary of each below.

  • 2023 | Winner All Star Award : Top Customer Experience
  • 2018 | #1 Internet Retailing : Our big bird, Jane Cay was #1 in the Top 50 People in E-commerce
  • 2018 | Winner All Star Retailer : Hot Innovator
  • 2017 | #4 BRW Great Places to Work Awards : Voted 4th best place to work in Australia for the over 100 employees category
  • 2017 | Winner Online Retailer Industry Awards (ORIAS) : Best Online Marketing Initiative for our “Changeroom” service
  • 2015/2016 | Winner Online Retailer Industry Awards (ORIAS) : Best Online Customer Service