The Birdsnest Story
Here at birdsnest we like to think of ourselves as your Wardrobe Wingbirds! Our mission is to help you find the perfect outfit that makes you feel amazing - inside and out. Our little nest is based in the country town of Cooma in the Snowy Mountains of NSW and is now home to over 140 local birds!
It all began when founder and ‘Big bird’, Jane Cay, fell in love with a farmer named Oli and married in 2000, and her dreams of running her very own online store from the country started to become a reality. Jane’s vision was to provide something unique and inspire confidence in women like no other online store had yet delivered and it had to look world class. So, in combining her love for fashion, IT and all things girly - birdsnest was born.
Our mission is to solve women’s wardrobe dilemmas by providing personalised styling advice, express delivery, styled outfit inspiration, above-and-beyond customer service, nohassle returns and a vast and inclusive range of brands and sizes for all body shapes. Nearly 10 years after launching online, we’re still finding ways to create a unique online shopping experience built around helping our customers find their own style. The ability to shop by body shape, colour, Australian made, natural fibres, personality and occasion, as well as being able to create your own style profile, receive personalised style recommendations, view items on a diverse range of model sizes and upgrade to a birdsnest changeroom is really just the tip of the iceberg!
Over 85,000 women have told us about their body shape, favourite colours, their lifestyle and other elements that are important to them in creating the perfect wardrobe. We have responded by designing nine of our very own in-house labels or ‘bird brands’ to address those needs. Our range now consists of a mix of our exclusive styles and carefully curated pieces from our favourite brands and suppliers which we know you’ll love. We strive to provide an inclusive size range wherever possible, with some styles available from 8-24. We want your experience with birdsnest to be like shopping with your flock. A place where we can help solve your wardrobe dilemmas or just have fun indulging in some retail therapy!
Awards And Achievements
- Our big bird, Jane Cay was announced #1 in the Top 50 People in E-commerce by Internet Retailing 2018
- Winner of the Hot Innovator Award at the Power Retail’s All Star Bash 2018
- Voted the 4th best place to work in Australia for the over 100 employees category in the BRW Great Places to Work Awards 2017
- Winner of Best Online Marketing Initiative for our “Changeroom” service in the Online Retailer Industry Awards (ORIAS) 2017
- Winner of Best Online Customer Service in the Online Retailer Industry Awards (ORIAS) 2015 & 2016