Meet Our Bird Brands: 9 In-House Fashion Labels You'll Love

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The evolution of 'bird brands'

Created and evolved by what our amazing customers have told us over the years, our range of in-house labels now consist of nine 'bird brands', each with their own style personality, ranging from bohemian to bold & playful and after-five glam. Over 85,000 women have told us about their body shapefavourite colours, lifestyle and other important style-related elements that are helpful in creating the perfect wardrobe. With new collections dropping every season, there's so much to love and certainly something for every body. To help you get to know each bird brand a little better and find your perfect match, we've introduced them all below!

1. bird keepers

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Timeless wardrobe keepers for all.

bird keepers are the pieces you will buy now and wear forever. Designed to work for you through affordable, contemporary wardrobe foundations that you can mix and match for countless casual and smart casual outfit solutions.


Our classic label, bird keepers is designed for that every day style providing some definite wardrobe essentials. Our bird keepers pieces range from sizes 8-22

"Keepers is designed with classic, wardrobe essentials in mind. Pieces you can mix and match to create endless casual to smart casual looks."

Susan - bird keepers designer

Shop the bird keepers range

2. boho bird

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Dance, laugh, relax and be YOU.

boho bird is a meeting of ethereal, whimsical pieces that are as practical as they are beautiful. Think cardis, maxi dresses with romantic ruffles, balloon sleeves and embroidery and cosy knits in flattering shapes for comfortable adventure. Think Nina Proudman, Stevie Nicks and Nicole Richie having a tea party in the bush. boho bird is where fashion and the free spirited meet - and we're very proud to give it a home in our nest.


The perfect mix of casual to smart casual and occasional styles, boho bird is perfect for our romantic, free spirited birds who love feminine, floaty styles. Our boho bird range is available in sizes 8-22.

"Find and fall in love with your very own free spirit in styles that make you feel like a bohemian goddess."

Peige - boho bird designer

Shop the boho bird range

3. bird by design

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Striking, structured garments in modern designs and prints for the style-conscious 9 to 5 bird.

Take the lead and let your inner "Girl Boss" shine in structured, everlasting wardrobe heroes from bird by design. Find your season defining, show-stopping style and feel empowered in pieces such as pencil skirts, printed blouses, shirt dresses and blazers from this much-loved in-house created label.


bird by design is perfect for the career birds, also those with a designer attitude who like a mix of modern and classic clothing. Perfect for smart casual, office days or all the way through to cocktail occasions.

"We've chosen sharp, modern colours, adding sweeping folds and using luxe fabrics in high impact styles that will elevate your look to new heights."

Yen - bird by design designer

Shop the bird by design range

4. sea bird

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Seaside inspired designs in lightweight, eye-catching designs.

Make your wardrobe your favourite destination with the dreamy resort wear styles from our newest exclusive label, sea bird. With beautiful, high quality, lightweight fabrics and eye-catching prints and colours, this label promises to bring you the ultimate holiday style. With a focus on unique print and colour combinations and glamorous embroidery and embellishments - your summer wardrobe is not complete without some treasures from sea bird.


Enjoying the sunshine, escaping to your next holiday destination, or purely wanting to dress in beautiful, statement relaxed clothes. sea bird is perfect for you. Take the time to enjoy life while looking and feeling good at the same time. Ranging from casual to smart casual pieces, sea bird caters for sizes 8-22.

"I love designing Sea Bird, I can't help but plan my next adventure at the same time. Shall I spend a weekend in Burleigh Heads, or a week in Merimbula or a fortnight in Fiji?"

Hannah - sea bird designer

Shop the sea bird range

5. handpicked by birds

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A mix of playful casual and smart casual styles - for weekdays or weekends.

Bright. Colourful. Fun. Those are the first words that come to mind when we think about handpicked by birds. Created for the playful birds among us who love to groove their daily looks in striking prints and cheerful choices. Be proud and wear it loud in handpicked by birds.


handpicked by birds is perfect for that bright casual to smart casual piece to make a statement and ranges from sizes 8-22.

"A stunning selection of on-trend bold prints and playful patterns that shout 'fun' while retaining a touch of sophistication."

Peta - Handpicked by birds Designer

Shop the handpicked by birds range

6. natural for birds

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Quality, timeless designs and key wardrobe pieces that you'll keep and wear forever.

After discovering that our long-time passion for natural fibres, such as wool, linen and cotton was shared with many of our customers, we created Natural for birds. A label designed for Australian women who appreciate quality soft, breathable fabrics - and all 100% natural fibres.


Natural for birds invites you to take your style to new heights with nature on your side. These timeless wardrobe pieces are available in sizes 8-22.

"Timeless elegance meets effortless comfort in natural fabrications. Our palette of natural colours compliments any wardrobe and the collections feature styles that will fast become your forever classics."

Hannah - natural for birds designer

Shop the natural for birds range

7. that bird label

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Romantic, transeasonal designs that will bring a smile to your face and an exciting new feel to your wardrobe.

that bird label is a collaboration between birdsnest and you - our customers. The exclusively featured prints are all designed in-house (meaning you won't find them anywhere else!). By welcoming a that bird label style into your wardrobe, you become part of our design team, and are invited to vote on which prints you love best (we love your taste, by the way!). Vibrantly printed dresses, kimonos and maxi skirts created by our in-house Designer Bird, Hannah will capture your heart and your imagination. We're so thrilled to share that bird label with you!


Perfect to brighten up any day party, that bird label is mostly made up of smart casual pieces in sizes 8-22.

"That bird label is all about one-of-a-kind statement prints. For the modern bird who wants stylish, bold colours in a range of lux fabrics."

Hannah - that bird label designer

Shop that bird label range

8. Moonlight Bird

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Event-ready glam for all shapes and sizes. Get excited about your next date night, black tie or cocktail party!

Moonlight bird was created to give you beautiful, sophisticated occasional pieces that will have you looking and feeling gorgeous, elegant and fashionable. Flash your after-five credentials in sleek styles from glam label, Moonlight bird.


Available in sizes 8-22, Moonlight bird is perfect for those with a designer attitude, wanting styles for cocktail and formal occasions.

"Luxurious pieces, carefully crafted to enhance your shape, while projecting the perfect party impact."

Elle - moonlight bird designer

Shop the moonlight bird range

9. belle bird

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Embrace your shape and fall in love with your wardrobe all over again.

Belle bird loves our natural shape, celebrating curves and femininity in chic modern styles. Fall in love with the flattering cuts, splashes of colour, quality fabrics and great value price points. Embrace the effortless style that Belle bird will deliver to your wardrobe and join us in discovering your curve appeal.


Belle bird is available in sizes 8-24 and assists our modern casual and career birds with comfortable, chic styles they'll wear on repeat.

"From everyday tunics to your dressy must-haves, we've got you covered from desk to date, or wherever the weekend takes you."

Susan - Belle bird Designer

Shop the belle bird range

Love, the birdsnest girls x

Tahlecia birdsnest blog icon

Tahlecia

After completing a Bachelor of Design in Creative Direction & Styling in the big smoke, Tahlecia moved back to the South Coast to pursue a lifestyle change. When she's not amongst the Styling team at birdsnest you'll find her at the beach, on horse back or exploring coffee shops around the countryside.